10 best predictive lead scoring software to boost your sales funnel

Lead scoring is a key part of building MQLs, often initiated by marketing teams using prospect data. Post qualification, these leads are passed on to the sales teams for further discussion. While usually performed by marketers, some businesses might assign this task to their sales teams.

In scenarios where a multitude of leads are collected, it becomes incumbent on the marketing team to qualify and forward the best leads to the sales team. In the SaaS framework, businesses might adopt a mixed strategy.

Salesmate best illustrates this cooperative model. It successfully merges the sales and marketing efforts to develop an effective lead scoring model. This validates the rising adoption of lead scoring software, showing an industry CAGR of 11.6%.

Contained within this article are recommendations for the best predictive lead scoring software in the market, each with their intrinsic pros and cons. These platforms range from being the best lead scoring software, automation software lead scoring, to predictive lead scoring software, catering for diverse needs.

Characteristics to consider when choosing lead scoring software 

1. Fit for Your Goals: Choose a lead scoring software that aligns with your business goals. Whether it’s a basic lead scoring software or predictive lead scoring software, it should meet your needs.
2. Ease of Use: The best lead scoring software is user-friendly and easy to navigate. It should have an intuitive interface that’s easy to comprehend and manage.
3. Predictive Analytics: Opt for predictive lead scoring software which uses artificial intelligence to analyze data and predict future outcomes. Predictive Lead Scoring Technologies are becoming integral for successful scoring.
4. Automation: Automation software lead scoring features can significantly simplify processes, saving both time and resources.
5. Integration Capabilities: Your lead scoring software should smoothly integrate with your existing CRM, marketing automation, or sales platforms.

Remember, the ultimate choice should fit your targets, budget, and operational style.

10 best software for predictive lead scoring

Let’s start this best lead scoring software list with a quick comparison table:

10 best predictive lead scoring software	Starting price/mo	Trial Days	Lead scoring AI
Dashly AI	Custom pricing	7	+
6Sence	Custom pricing	Free plan	–
Salesmate	$12	15	–
Act-On	$900	14	–
HubSpot	$500	14	+
Madkudu	$1999	60	+
Keap	$199	14	–
Zoho CRM	$43	30	+
Freshsales	€18	21	–
EngageBay	$13	Free plan	–

Dashly for AI lead scoring and qualification

Dashly is an AI SDR for the inbound funnels of B2B SaaS companies, and AI lead scoring runs inside it, not as a bolt-on. Every visitor who chats, fills a form, or messages gets scored in real time against your ICP, using their full Lead Profile instead of a static rule sheet.

This solves a common problem: you’re collecting plenty of leads, but conversion from lead to sales call stays low, sales keeps complaining about lead quality, and campaign performance is too slow to analyze to actually adjust spend.

Here’s how the scoring works in practice.

Say a B2B SaaS company runs an ad campaign to a landing page. Here’s what happens when a visitor lands there: 

• The AI SDR asks a handful of qualifying questions instead of showing a static form.
• It scores the lead against your ICP and predicts buying potential in real time.
• The scored lead lands straight in your CRM, full profile attached.

Sales gets a prioritized list of leads to work instead of a raw queue, and marketing gets a live read on which channels bring in leads that actually score high.

Features

Dashly gives you everything you need to launch and test qualification flows without developers:

• Visual builder;
• 30+ integrations with your fav tools;
• Ready-made templates; 
• 24/7 support.

Pricing

The pricing specifics of Dashly’s AI lead scoring are available on demand. Dashly’s managers are always prepared to provide you with detailed, custom pricing information. Contact them directly to ensure you get the best solution tailored to your needs.

6Sence for sales scoring

6Sence is top-notch, multifaceted lead scoring software designed to help businesses grow. It aims to simplify the lead management process, hence serving as an effective tool for small to large-sized companies. Predominantly used by sales and marketing teams, 6Sence’s strength lies in its ability to skillfully analyze indicators to rank leads.

At its core, 6Sence prioritizes predictive lead scoring, enabling teams to focus attention towards prospects with a high likelihood of conversion. It uses its predictive capabilities to identify actionable insights that propel business growth.

Lead scoring features

6Sence’s lead scoring platform offers a diverse range of tools for lead capturing and lead scoring:

• Lead Scoring: 6Sence uses predictive analytics to score and rank leads based on their readiness to buy.
• Lead Capturing: The platform’s lead generation tool helps businesses find new leads and analyze their behavioral patterns.
• CRM Integration: Smooth integration with existing CRM platforms allows for smooth management of leads.
• Marketing Automation: Automation tools simplify marketing campaigns and improve engagement.
• Sales Intelligence: Uses historical data to predict future sales and improve sales effectiveness.
• Technographic Analysis: Assists in the identification of prospects based on their technology stack to customize marketing and sales strategies.

Pricing

6Sence follows a subscription-based pricing model. While it does not offer free lead scoring software, it accords potential users a free trial that lasts for a specific number of days, allowing them to explore the features before they commit. The platform offers multiple plans catering to various business sizes — you can choose the one that best fits your budget and requirements.

All in all, 6Sence aggregates as a rich blend of sales and marketing intelligence that can be an asset to any businesses aiming to optimize their lead management process.

Salesmate

Salesmate is a full lead scoring software platform designed for empowering businesses across the spectrum, from small to medium to large. Known for simplifying complex sales processes, Salesmate primarily assists sales and marketing teams.

The principal aim of Salesmate is to provide businesses with value-laden, transformative approaches to lead management. Salesmate’s lead scoring operates on an intelligent algorithm, prioritizing leads through predictive lead scoring and helping teams focus on meaningful, high-value conversions.

Lead scoring features

Salesmate shines by merging the functionalities of automation software lead scoring and a solid CRM. Here’s a list of features it offers:

• Predictive Lead Scoring: Leveraging AI-based algorithms, Salesmate accurately ranks leads based on buying potential.
• Sales Automation: Automation tools simplify sales processes and enhance productivity.
• Marketing Automation: Driven by intelligent automation, these tools optimize marketing campaigns for improving lead engagement.
• CRM Integration: Smooth two-way integration with popular CRM platforms facilitates effective management of leads.
• Lead Capturing: This platform efficiently captures new leads, helping monitor and use their behavior for turning potential prospects into customers.

Pricing

Salesmate operates on a subscription-based pricing model. Starting at a competitive rate, the platform also offers a trial period for new users to explore its capabilities. Available are multiple plans that are tiered to suit businesses of different sizes, each differing in cost and meeting varied budgeting and operational needs.

In brief, Salesmate emerges as one of the best lead scoring software that integrates sales, marketing, and lead management smoothly, making it a beneficial asset to any business aiming to excel in their lead scoring and conversion game.

Act-On software

Act-On is a powerful lead scoring software platform that caters to the needs of a wide range of companies, from SMEs to large business establishments. Their goal is to augment sales effectiveness and marketing strategies through their solid platform offering.

With Act-On, you get the advantage of predictive lead scoring software, which evaluates leads based on past behavior and demographic data. Teams can focus their efforts on the most promising leads and nurture them to the point of conversion.

Features

The Act-On platform offers:

• Predictive Lead Scoring: Driven by advanced algorithms, Act-On ranks leads according to the likelihood of conversion.
• Automated Marketing: Automation tools simplify the marketing process and increase the reach of marketing campaigns.
• CRM Integration: Incorporating a blend of the CRM and HubSpot’s lead scoring app, Act-On ensures smooth management of leads and better track conversion rates.
• Lead Management: This feature enables full lead tracking, nurturing and routing, key for enhancing conversion rates.
• Email Marketing: Its refined tools optimize email open rates and click-through rates.

Pricing

Act-On proposes a subscription-based pricing model with various tiers to fit different business sizes. While there isn’t a free trial, they offer a demo for potential users. The pricing begins at a moderate range and varies with each plan, thereby making it suitable for businesses of various capabilities.

Ultimately, Act-On acts as a catalyst for smooth marketing automation, CRM integration, and enhanced lead scoring, making it a strong competitor in the realm of scoring software. It makes the task of marketing and sales teams far more result-oriented and productive.

HubSpot software

HubSpot is a solid lead scoring software designed to cater to businesses of all sizes — small, medium, or large. It is used by both marketing and sales teams to drive up their efficiency. HubSpot aims to revolutionize the way businesses attract, engage, and delight customers.

The company excels in lead scoring by using behavioral data and demographic information, providing teams with insights on which leads are most likely to convert. As a predictive lead scoring software, it helps fine-tune marketing efforts and ensures overall process efficiency.

Features

Key features offered by the HubSpot scoring software include:

• Predictive Lead Scoring: The platform uses an effective algorithm to rank leads based on their likelihood of converting.
• CRM Integration: HubSpot’s efficient CRM platform enables smooth lead management.
• Marketing Automation: Helps simplify marketing processes and automates repetitive tasks.
• Lead Management: Helps track and nurture leads effectively, improving conversion rates.
• Email Marketing: Tools to create, personalize, and optimize emails for improved engagement.

Pricing 

HubSpot offers a freemium pricing model, with its basic CRM platform available free of charge. They have multiple paid plans beginning at a moderate price point, each offering a different set of features based on business size and needs.

In summary, HubSpot is a complete lead scoring software that provides a full-stack CRM, sales, marketing, and service platform to help businesses nurture their leads until the conversion point, making it an ideal choice for companies seeking to optimize their lead management strategies.

Madkudu for sales scoring

Madkudu is an outstanding lead scoring platform aiming to equip SaaS businesses of all sizes with predictive and data-driven decision-making tools. It assists sales and marketing teams in enhancing their lead conversion rates by accurately predicting potential leads.

Madkudu operates on a refined predictive lead scoring model. Its goal is to prioritize the most promising leads, freeing your team to focus on nurturing those leads with a higher likelihood of becoming revenue-generating customers.

Features

The vast array of lead scoring tools offered by Madkudu includes:

• Predictive Lead Scoring: Madkudu uses machine intelligence to score leads based on their propensity to convert into customers.
• Marketing Automation Integration: Allows teams to automate repetitive tasks, making the marketing process more efficient.
• CRM Integration: Smooth integration with mainstream CRM systems ensures smooth lead management.
• Advanced Analytics: Provides in-depth insights into prospect behavior to guide marketing and sales efforts.
• Lead Segmentation: A vital tool that helps in categorizing leads based on various properties, facilitating targeted engagements.

Pricing

Madkudu operates on a subscription-based pricing model. While it doesn’t offer a free trial, it provides a demo to potential users for exploring the platform’s features before committing. There are tailored plans available to suit different business sizes and needs, with exact pricing available upon request.

In essence, Madkudu emerges as a powerful predictive lead scoring platform. It elegantly fuses sales, marketing, lead management, and customer intelligence to elevate your team’s performance, making it a top choice for businesses seeking to optimize their lead conversion strategies.

Keap

Keap is a versatile lead scoring software designed to simplify and automate sales and marketing processes for small businesses. Its goal is to help teams save time, get organized, and win more clients.

Keap’s scoring software works by assigning points to leads based on their engagement with your business. It factors in email opens, click-throughs, and form submissions to score leads. This helps sales and marketing teams prioritize their efforts on high-scoring leads.

Features

Keap’s diverse lead scoring tools include:

• Lead Scoring: Keap’s lead scoring feature tracks customer actions and assigns points to differentiate hot leads from the cool ones.
• CRM Integration: An efficient CRM solution ensures smooth lead management.
• Marketing Automation: The platform makes marketing automation simple, boosting engagement.
• Email Marketing: Tools to craft, personalize, and optimize your emails for better customer engagement.
• Sales Pipeline Management: A feature that provides visual indications of sales stages and wins.

Pricing

Keap adopts a subscription-based pricing model with various plans tailored to small businesses. It offers a free trial period to let potential users explore what the platform has to offer.

In a nutshell, Keap is the ideal choice for small businesses looking to optimize their lead management process using a simple yet efficient scoring software. As a bonus, its suite of marketing automation and CRM integration functionalities makes it a valuable asset for businesses aiming to simplify and automate their sales and marketing cycles.

Zoho CRM

Zoho CRM is a versatile lead scoring software that caters to businesses ranging from small to enterprise scale. It provides sales and marketing teams with smart, data-driven solutions to simplify their operations.

With a core focus on driving conversions, Zoho CRM has an in-built mechanism for lead scoring. It assigns and adjusts lead scores based on numerous factors such as interaction level, purchase history, lead behavior, and more. This helps businesses of all types prioritize promising leads that are most likely to convert.

Features

Zoho CRM’s lead scoring platform offers a well-rounded pack of tools, including:

• Predictive Lead Scoring: Helps classify leads based on behavior, thereby providing a ranking that assists teams in focusing on high-value prospects first.
• CRM Integration: Smoothly links with the Zoho ecosystem and other external apps to provide smooth lead management.
• Marketing Automation: Automated procedures simplify repetitive marketing tasks and enhance customer engagement.
• Sales Force Automation: Facilitates a more smooth and efficient sales process leading to a higher rate of conversions.
• Real-time analytics: Gathers and provides valuable insights to guide decision-making.

Pricing

Zoho CRM functions on a subscription model. Their pricing starts at a very reasonable rate, with different plans suitable for distinct business sizes and needs. A free trial is available, allowing businesses to test the platform before fully committing.

In essence, Zoho CRM is a powerful lead scoring platform that offers a suite of essential tools: predictive lead scoring, sales force automation, and marketing automation. It assists businesses in executing effective strategies for managing and converting leads to customers.

Freshsales

Freshsales is an innovatively designed lead scoring software by Freshworks that serves organizations of all sizes, from startups to enterprise-level. It primarily assists sales and marketing teams by efficiently streamlining their lead management operations.

Their lead scoring algorithm assigns scores based on leads’ behavior and quality, such as email opens, link clicks, website visits, and more. This empowers the teams to prioritize the most promising leads and concentrate their efforts productively.

Features

Freshsales comes with an extensive range of lead scoring tools:

• AI-Based Lead Scoring: Freshsales’s intelligent scoring algorithm ranks leads using an array of factors ensuring the team focuses on high-yield leads.
• Marketing Automation: This tool helps simplify the marketing process, automating repetitive tasks.
• CRM Integration: Smooth integration with existing CRM platforms for efficient management of leads.
• Sales Management: The software provides complete visibility into your sales pipeline aiding in effective selling decisions.
• Activity Capture: This feature registers and tracks every interaction with leads providing valuable insights.

Pricing

Freshsales follows a subscription-based pricing model starting at a competitive rate. It offers various plans tailored to suit the needs of different business sizes. In addition, Freshsales offers a free plan for those looking to get their feet wet, as well as an extensive free trial.

In sum, Freshsales combines a plethora of tools including lead scoring, CRM integration, and marketing automation, making it a choice lead management software for businesses aiming to improve their lead conversion effectiveness.

EngageBay

ageBay is a full lead scoring platform that primarily targets small to mid-sized businesses. It aids both sales and marketing teams by offering a unified platform with an array of automated solutions to manage their operations efficiently.

EngageBay employs an intuitive scoring mechanism that assigns ranks to leads based on their online behavior and demographic data. This way, teams can focus on nurturing high-potential leads, which invariably results in an improved conversion rate.

Features

EngageBay offers an array of lead capturing and lead scoring tools:

• Lead Scoring: This lead scoring software ranks leads based on their engagement level and likelihood to convert.
• Marketing Automation: Simplifies the marketing process by automating repetitive tasks, leading to a personalized customer journey.
• CRM: Its CRM platform ensures proper lead management, offering features for tracking, nurturing, and converting leads.
• Email Marketing: Allows the creation, personalization, and optimization of emails for better lead engagement.
• Sales Automation: The tool guarantees an effective simplify of the sales process.

Pricing

EngageBay operates on a freemium pricing model, offering a cost-free package great for those wanting to test the platform. They also propose multiple paid plans catering to different business sizes, each with unique features at various pricing points.

In essence, EngageBay is an all-in-one solution for businesses seeking an affordable yet powerful platform to manage their leads better. Combining solid CRM integration, marketing automation, and lead scoring software, EngageBay is a great option for organizations hunting for optimal lead management solutions.

FAQ best lead scoring software

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